THE BALLROOM CAFE ROCKS ON!
It has been a whirlwind of fun and activity with The Ballroom Cafe these past months and weeks.
Today marks six months in the Amazon UK kindle top 100 with over 1,000 reviews.
And The Ballroom Cafe was also lucky enough to be named in the top 20 bestselling ebooks on Amazon UK for the first six months of this year. That caused quite a frenzy in Ireland as the novel was the only Irish book in the top 20.
A huge thank you to all the lovely readers who made it possible.
Here is an article I wrote for Writing.ie on the fun since publication day. Do hope you enjoy it.
What a wonderful feeling writing The End. After months, maybe years
of germinating the idea; writing and rewriting; finally I had turned the
corner; The Ballroom Café was finished.
Yes, we had found a publisher; yes all the editing was done and the
cover by Black and White Publishing, Scotland was amazing. So it was
time for me to sit back and let the book sell itself. Time then to
concentrate on the second book, while The Ballroom Café stepped out in to the jungle of books on its own.
Time to recharge before the reviews came in; time to sit and sip tea from a china cup rather than just writing about it.
The path to publication is often a lonely one and there are a lot of
twists and turns, but after the novel was sent off to the printers, I
turned another corner. What lay ahead was not, as expected a week of
R&R before months of writing and research on my second novel, but a
whirlwind of ideas and new ways to help promote the book; another huge
mountain in unknown territory to climb.
The Ballroom Café has pulled me along on what has been a
roller coaster of excitement, since it first came out on kindle in May
and hit the book shelves in June. In fact it all started way before
that.
Months before anybody else had heard of The Ballroom Café, my publishers, Black and White Publishing, Scotland were planning those key times around publication day
Once they launched the cover on Twitter and Facebook in December 2014
with a drum roll and all things fitting on Twitter, the social media
whirl began and frankly, has not stopped since. To take part in this
frenzy, I had to do what I had avoided for so long, set up Twitter and
Facebook accounts, decide on a profile; set background pictures and set
up a blog, http://annoloughlin.blogspot.ie/
Then came the Blog Tour. When the publishers told me I would do a ten
day Blog Tour around the time of paperback publication, I nodded sagely
and agreed heartily. When nobody was looking I googled Blog Tour and
found out instead of tramping around bookshops in the UK hoping to link
with readers, I was to guest on key influential blogs in the UK and give
The Ballroom Café a platform. Sometimes I had to write a
piece; sometimes I was interviewed and often I had to wait to see what
sort of review was put up. Honest and full reviews were posted; it was
thrilling to find that all the hard work on The Ballroom Café had paid off and people were really enjoying it.
Sitting at 5am writing in the kitchen with only the dog at my feet, I
could only dream that there may be people who would want to read and
enjoy the story I had to tell. Reading the first reviews is a heart
stopping moment, but the bloggers loved what The Ballroom Café
had to offer and not only did they say it on their own blogs, but they
helped spread the word on Twitter so that the cake, the tea in china
cups, the gossip and the vintage brooches as well as the more serious
theme of forced illegal adoption were all aired on Twitter. I joined in
this conversation linking with new readers, answering questions and
getting valuable feedback.
The blog tour started a conversation about The Ballroom Café,
which has continued past the publication of the paperback and on my own
blog and with the lovely input of readers, who have contacted me on all
social platforms to tell me how much they enjoyed and got involved with
the book.
When Black and White Rights manager Janne Moller told me in January
2015 “this is where the fun begins,” I thought she was mad. But now,
nine months in I have to say, it has been a crazy whirlwind, which at
times has left me exhausted; a life dominated by notifications on social
media, but yes it has been hugely exciting and enjoyable and above all
heartening. I would never have connected with so many readers or book
clubs and never got The Ballroom Cafe before so many people, if it were
not for the bloggers, who took the novel to their hearts and helped
spread the word.
Black and White are always looking at new ways to promote their
writers work. And so The Ballroom Café video was born. Talented
filmmaker Clara O’Keeffe used all her skills to make me feel completely
at ease in a fireside chair, a china cup of tea at hand and chatting
about The Ballroom Café. The video has been seen by thousands all over
the world and again brought me close to readers who responded by making
contact through my blog.
The Ballroom Café went on pre-order in April. Based on the cover and summary people began to order the novel so that by April 16, The Ballroom Café
had entered the TOP 100 on Amazon UK. By the time it was released on
kindle in May, the book ranking was #13 and by the time the paperback
hit the shelves in June The Ballroom Café had been in the Top
20 for two months and was ranking #3 on the day of publication June 18.
Since then the book has hovered in the top 20 and has garnered over 1000
reviews.
Recently, ten weeks after the paperback came out, I was caught up in an even bigger publicity and media storm, when The Ballroom Café
was named as one of the Top 20 bestselling eBooks on Amazon UK in 2015.
National newspapers wanted to interview me; I had to explain to the
listeners of Morning Ireland what a blog tour meant. Even Hot Press and
the Nigerian Herald ran a piece on the novel, as well as publications in
the US. One of the sweetest moments; when I appeared on Morning Ireland
on RTE Radio One for a chat on The Ballroom Café, the presenter called me a novelist. For the first time, it actually felt like that.
There was even a TV appearance on RTE Ten. The excitement lasted
almost five days, but my favourite moment was seeing a story about The Ballroom Café in Hot Press. Once could say The Ballroom Café was rocking!
What have I learned from all this? Easy; enjoy every minute, because
you never know how long it will last and don’t forget when you are on
radio and TV to keep mentioning the name of the book. Embrace all that
the book offers, all the opportunities to connect with readers, because
it is this, rather than the media attention that brings the most
satisfaction for a writer. Isn’t that why we are writing in the first
place, to get our story out to readers?
What greater moment than when a reader tells you why they love your
book. Social media and blog tours has brought me in contact with
readers, like I never imagined and that has been uplifting and
encouraging. Now, I am moving on to do live events and connecting with
readers in person and so another exciting chapter begins.
(c) Ann O’Loughlin
About The Ballroom Café
Sisters Ella and Roberta O’Callaghan live in separate wings of their
crumbling Irish mansion. They haven’t spoken for decades, torn apart by a
dark family secret from their past, and only communicate through the
terse and bitter notes they leave for each other in the hallway.
Debbie, an American woman, is searching for her birth mother. She has
little time left but as she sets out to discover who she really is and
what happened to her mother, she is met by silence and lies at the local
convent.
With the bank threatening, Ella tries to save the family home by
opening a café in the ballroom much to Roberta’s disgust. And when
Debbie offers to help out in the café, the war between the sisters
intensifies. But as Debbie finally begins to unravel the truth, she
uncovers an adoption scandal that will rock both the community and the
warring sisters.
Powerful and poignant, The Ballroom Café is a moving story of love lost and found.